Personal experience has proven to me that some people in business often get so distracted in dealing with crises that they overlook the basics. Being out of sight, they figure that the basics will take care of themselves. Nothing is farther from the truth.
The real truth is: (1) crises usually start small (kind of below the radar) and at that point, they don’t look like they will become crises because they are looked at in isolation—out of context. This makes it look like an isolated case, rather than the beginnings of a pattern, and therefore, not important. As a result, when they get do big enough to “get in your face”, it’s easy to get the impression that they have appeared suddenly, overnight; (2) the sad truth is that crises usually occur when one or more basic principles has been totally overlooked or, if not totally overlooked, underappreciated. In small businesses, this happens more often than not.
The real truth is: (1) crises usually start small (kind of below the radar) and at that point, they don’t look like they will become crises because they are looked at in isolation—out of context. This makes it look like an isolated case, rather than the beginnings of a pattern, and therefore, not important. As a result, when they get do big enough to “get in your face”, it’s easy to get the impression that they have appeared suddenly, overnight; (2) the sad truth is that crises usually occur when one or more basic principles has been totally overlooked or, if not totally overlooked, underappreciated. In small businesses, this happens more often than not.
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